Our Mission

When the first Foto Charlie store opened in 1975, the aim was to offer the very best in photographic retailing, including a broad product range, competitive prices, expert advice, and the highest standards of customer service.

 

Thirty years later, that commitment to excellence remains as strong as ever throughout our business, which now encompasses over 6 stores. We also run the leading photographic website www.fotocharlie.com, and we have specialist divisions which cater for the commercial and professional markets.

 

In 2004 the company extend their services into portable electronic, and a new chapter in its history began to unfold. Fundamental changes took place in the company’s structure, and staff and customers were given the opportunity to share in its success, but Foto Charlie remained committed to its unrivalled product range. We feature over 1,000 different items including digital and traditional cameras, camcorders, printers, scanners, hand phone, mp3 players, binoculars, accessories and consumables. We also have a comprehensive developing and printing service which offers the highest quality results.

 

Most importantly of all, our commitment to expert advice and the highest standards of customer service remain fundamental in all our activities. Foto Charlie’s staff, many of whom are photographic enthusiasts and customers can always be sure that the product being recommended is the right one for them.

 

While the cornerstones of our business have stayed the same over the past 30 years, much has changed to ensure we maintain our position at the forefront of photographic retailing.

 

For example, we were the first retailer to recognise the huge potential offered by digital imaging technology, which is why we installed digital demonstration areas in all our stores. As the popularity of digital cameras grew, we became the first high street retailer at Batu Pahat to offer developing and printing services for digital images, and that facility was available in all our stores by the middle of 2003.It all adds up to a highly successful formula that has made us the leading specialist photographic retailer in Batu Pahat.

 

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